RIM to bolster its retail presence across India

Identifying huge business opportunities in Indian market, the BlackBerry maker RIM is planning to strengthen its retail presence across the country.

Inaugurating the first premium BlackBerry store in Kolkata, Sunil Dutt, Managing Director at RIM India has shared his views. He stated, there is a need to increase RIM’s retail presence in the country. Presently, RIM has six premium stores in India and the number will be increased very soon.

He further added, all the stores will be operated via the franchisee route. The other cities where these stores are located are: Delhi, Gurgaon, Bangalore and Mumbai.

Replying to a query, Dutt clearly specified that RIM would cater only high-end market in India and not enter the lower end market any time soon. Presently, RIM’s price points range between Rs. 10,000 to Rs.  1.40 lakh. He also announced that the new Blackberry 10 mobile operating system powered devices will reach to users in the first quarter of the next financial year.

Besides retail stores, the company is also thinking to add 250 more BlackBerry support centers to assist consumers across India by this year-end, reliable insider informed.

Analysts quote, RIM’s share prices have shrunken badly as these days most consumers are opting either Apple devices or Google's Android powered devices.