Samsung launches Windows 8 OS powered smartphone ATIV S

Friday 31 August 2012


Samsung on Wednesday launched new smartphone called ATIV S becoming the first company to launch a smartphone using Windows 8 OS. The company made the announcement at Berlin electronics show.


Interestingly the announcement came at a time when Nokia was expected to announce its new Lumia line of smartphones using Windows Phone 8 in New York on September 5.

Samsung's ATIV S Windows phone has a high-end 4.8-inch display, Corning Gorilla glass, and an 8-megapixel rear camera and 1.9-megapixel front-facing camera, Microsoft posted on its official blog on Wednesday.

With the introduction of Microsoft’s Windows 8 and Windows Phone 8 operating systems, Samsung introduces “ATIV”, the new brand for its Windows-based devices. ATIV, the reverse order of the word VITA, meaning “Life” in Latin, is a pledge by Samsung to make everyone’s life extraordinary with excitement.

 “Samsung is delighted to introduce a wide portfolio of Windows 8 and Windows Phone 8 powered devices. With our leadership in design and technology and Microsoft’s leadership in operating systems, together we are able to provide customers with a full range of ATIV devices for cross-category convergence,” said Seong Woo Nam, Executive Vice President of IT Solutions Business at Samsung Electronics.

“Samsung is a highly valued partner and it’s great to see this investment in a global brand for its Windows-based Smart PCs, tablets, and phones,” said Nick Parker, corporate vice president, OEM, Microsoft. “This gives us an increased opportunity to inspire our customers with excitement and confidence as they enjoy Windows experiences across their beautiful Samsung devices, including entertainment scenarios, mobile productivity and cloud services.”

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