Intex Launches new Series of LED and LCD TVs for the Festive Season

Thursday, 18 October 2012

Intex Technologies nationally announced the expansion of its Consumer Electronics (CE) business with the launch of new range of LED and LCD TVs. The launch is well timed with the onset of the festive season to offer the company’s latest offering in the CE space at attractive introductory festive price.
The product range on offer for LED TV comprises of the following- LED 1901 (19 inches), LE22FHD06-VR12 (21.6 inches), LE23FHD01-KT11 (23 inches) and LED3204V12 (32 inches). The LCD portfolio includes -LC22HDR11-VT12 and LC22HDR12-VT12 in 22 inches; LCD-3272T in 32 inches and LCD 4072 in 40 inches.


Elaborating on the vertical’s expansion plans, Nidhi Sardana, DGM- Business & Operations, Intex Technologies said, “The new festive product offering is part of our growth strategy for the CE vertical which reiterates Intex’s commitment in offering interesting products at affordable prices. Reaching closer to our 2nd decade of success since inception, we are dedicating our latest offerings to the evolved families in class A and B cities and their evolving needs. Our new series of LED and LCD TVs fulfill the demand for bigger screens while maintaining affordable prices and energy-efficiency.”

The company has aggressive plans of expanding the business vertical and launching more new models in the coming months. All the 8 models are equipped with High Defintion (HD) Ready technology with video playability. Aesthetically designed for enhanced viewing experience, the TV sets are also packed with superior quality stereo sound. The TVs come with a minimum 1 USB & 3 HDMI ports for easy connectivity and its multimedia feature allows the user to view movie, images and listen to music through its USB direct playback feature. These sets have a dynamic contrast ratio and a 5 MS response time.

All models are equipped with Eye Safe T Matrix – a technology developed by Intex Centre for Design & Development. With no lagging effect, and fast response time, the TVs are a visual treat- causing no strain to the eyes.

Host of other attractive features include wide view angle, auto channel search, auto volume leveler, digital noise reduction, sleep timer, headphone option amongst others. The company has phased out the launch plan starting with North, West, East and most of the cities in South. To support the increase in reach, the present after-sales-service network comprising of Intex Care Partners (ICPs) will also see a rise as per the sales-requirements.