E-Commerce market in India is witnessing an exponential growth rate over the years and with emergence of better marketing techniques, this market is expected to grow by leaps and market space can be segregated into multiple segments such as online retail, online travel, financial services, online digital and online other services. Having a combined market share of more than 86%, online travel and retail players mainly dominate the market space.
Players in the market are following several strategic moves to lure and attract customers like:
• Easy availability of EMI schemes and lucrative offers on e-commerce, provided by players in the
market happen to be a major source of attraction for customers.
• Often customers are offered a scheme of earning loyalty points which can be redeemed to claim
discounts on commodities or services availed online.
Boost Factors
Some of the factors that have boosted this trend are as follows-
Increasing tendency to save time and energy, especially amongst the working population (as double income couples are on the rise across cities), will further intensify the e- commerce market by a large extent.
A steady rise in the disposable income coupled with heavy usage of internet in India, is primarily inflicting growth in the Indian e-commerce market. Factors such as the busy lifestyle of the working class and a tendency to save time by making physical visits are further fueling growth of the market. Currently, the market is valued at Rupees 0.5 trillion and is estimated to grow at a CAGR of 47% to reach Rupees 2.2 trillion by 2015.
Although in 2011, investors seemed willing to pay many times the gross merchandise value as pre-money valuations, the scenario has not been that great in the first quarter of 2012. Customers on the other hand are continuing their shopping spree and are unaffected by all the stuffs happening in the space.
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