The swords are again drawn between the big guns of the enterprise IT world - IBM and Oracle. While both of them deny competing with each other, their obsession with each other is not hidden. The rivalry between them also keeps the market on the roll. CIOs of the world are also familiar and perhaps enjoy the onslaught of claims and counter-claims by them on a number of occasions. Not long time back, IBM chucked an open challenge on Oracle when it claimed to have taken most of Sun Microsystems' (which Oracle had taken over in January 2010) customers.
Sun's acquisition had put Oracle in direct competition with IBM. While IBM was spending time to realize the implications, Oracle utilized much of its time in integrating Sun's technology into its Exadata and Exalogic systems, taking a competitive advantage over the rival. In return, IBM's jealousy continued to surface on a number of occasions.
One of IBM's senior executives, Steve Mills mocked Oracle's Exadata systems in an interview to a website counting on Exadata's defects in a tad loud manner. Easy to guess that IBM was a bit uncomfortable with Oracle's success on the Exadata front which it felt was an over-hyped product.
But any rivalry - if fought honestly - often results in innovation, rendering the market with variegated business critical solutions that reduce costs, simplify IT environment, increase speed, etc.
The titans are once again vis--vis. The latest salvo has been fired from IBM's armory and has an industry-wide resonance because the product is aimed at stealing the biggest chunk from the data center convergence market. Claimed to have been developed after spending a whopping amount of not less than $2 bn over the last 4 years, IBM's PureSystems is a hardware and software integrated product for enterprise clients. "IBM's expert integrated systems family - PureSystems - is an unprecedented move to integrate all IT elements, both physical and virtual," claims IBM in its release.
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