It's the new kid on the tech block. If you are not lipsyncing it at your networking meets, you might be considered not clued-in. Vendors are going overboard with it and the analysts are putting big fancy numbers on its market progression and call it the next disruptive thing in enterprise computing.
It's Big Data!
Data deluge is not a new thing but over the last few years this deluge assumed mission critical proportions. Those who mined it, hit the gold mine in terms of understanding their consumers and their businesses better. Big data is all about your strategy to store and use data from all sources and having the ability to get useful business insights out of it.
We will not go into more of what big data is as the CIO community is well in the know about it. The real question is: Data deluge has existed for years, so why this whole excitement about it now? The answer probably lies in that right now we are at the intersection of data explosion and BI/analytics; the former happening because of new and divergent sources of data and the latter because of its ability to come up with useful business insights.
The new and divergent sources of data include social networks, blogs, and many other hitherto untapped sources like real-time data from machines, unstructured forms of data, et al. For this we need a new framework to manage the process and that is broadly called big data. It's not just about analytics, it's about a whole ecosystem needed for data modeling and outcomes - higher computing power, better BI tools, state of the art enterprise class storage, and of course lots of IT spend. No wonder vendors of all hues are going all out.
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