Server Market fraught with opportunities for Partners

Tuesday, 21 August 2012


Profitability is a major pain point that almost every partner complain of. To hear a partner rue about waning margin and receding profits has just become a commonplace. However, vendors are of a different view as according to them there is no dearth of opportunities in the market. It is just that a partner should be able to sense these opportunities on time and grab them even before anyone does it.
ITVARnews spoke to 3 Server brands – Fujitsu, Oracle and AMD to know about their take on the kind of opportunities partners can today leverage upon while talking about the Server market. Below given are a few excerpts -
Mehul Doshi, Country Manager - Servers, Fujitsu India    
                     

There is a lot to share to the partners from Fujitsu’s end like technology delivery, competency, pool of solution benefits, POC benefits, customer hosting in solution center and above all a comprehensive range of servers to offer to their client. We would be more than keen to engage with partner to participate in our high growth engine pillars -
Consolidation & Virtualization
High Performance Computing
Unix to Linux Migration with PRIMEQUEST
SAP HANA
Volume Business

Mitesh Agarwal, Director, Solution Consulting, Systems Business Oracle India
The areas of opportunities remain the same but a couple of it has opened up due to the current trends. We are still observing a huge growth in the traditional segment like telecom, telecom billing, banking etc for the mission critical servers. Apart from this there are newer areas like Cloud computing, Big Data, Software-as-a-service, Platform-as-a-service, which will help Partners sell more and more. Opportunities are quite visible for both Partners and Oracle and they just need to capitalize on these areas in the market place to drive their growth.
Vinay Sinha, Director Commercial Sales- AMD India & South Asia

Bigger organisations are cost conscious now when it comes to IT purchases. Cost conscious doesn’t imply that they necessarily look for the cheaper options, but instead prefer what offers maximum value proposition. For the SMBs, which are still taking nascent steps towards IT5 adoption, cost remains a priority. We feel that AMD earns a tick mark the cost column as well as the ‘value for money’ columns.
At AMD, our server business includes company's Opteron server chip and the micro-server business, which are adept at meeting the above-mentioned challenges and deliver excellent value to the customers.
AMD has delivered a top-to-bottom portfolio of platforms and products to meet the needs of today's users with regards to their target workloads.
We recently designed the world’s first server platform specifically for cloud and Hyperscale data centers: the AMD Opteron 4000 Series, featuring the industry’s lowest thermal design power-per-core x86 server processor. These CPU’s cater to applications where Power Efficiency, More cores & density matter. These CPU’s can either go into 1P or 2P Servers.
We have a dedicated lineup in the Opteron 6200 for high scalable & performance oriented workloads which include HPC, Virtualization & Databases. The Opteron 6200 are targeted at 2P & 4P Server Segments. So any partner who looks to partner with us with benefit in a big way – both in terms of value proposition of the comprehensive portfolio of our offerings and the cost factor.

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