ADATA Technology has been recognized by Germany’s
International Forum Design Awards (iF), receiving awards that denote excellence
in design for three products in the company’s popular DashDrive family. The
evaluation criteria for iF German includes design quality, choice of material
functionality, and degree of innovation. Three innovative ADATA products stood
out among this year’s entrants.
The DashDrive Durable HD710 external hard drive provides
mobile, rapid, and dependable data access in a rugged and sporty package. The
housing of the HD710 is comprised of a unique silicone material, and the drive
incorporates military-grade shockproof and waterproof (IPX7) construction with
an ultra-fast USB 3.0 interface. Its lively outlook and dynamic design match
the requirements and style of sports and outdoor enthusiasts, with color
options including blue, yellow, and black.
The DashDrive Elite HE720 external hard drive is the world’s
thinnest of its kind. Sporting a reflective stainless steel surface, and with a
record-breaking slim profile of only 8.9mm thickness, the Elite HE720 also
features a “One touch backup” function which automatically backs up and
synchronizes data. The brushed metal exterior and elegant overall appearance
enhance the fashion sense of technological lives.
The DashDrive Elite UE700 (yet to be introduced in India)
USB Flash drive combines sophistication with technology, and brings a new look
to a device that is seen by many as a fashion statement as well as a digital
necessity. Embodying a striking appearance, the etched aluminum housing
exhibits a captivating concentric texture that highlights the central LED
status indicator. An ergonomic sliding USB connector eliminates the need for a
cap, and the sleek carrying strap ensures the immediate accessibility of
crucial data.
These award designations reinforce ADATA’s reputation as a
global leader in product design, and further bolster the ADATA brand in the
many consumer markets where the company’s image continues to strengthen.
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