SanDisk Corporation announced its ‘Daily Bonanza’ consumer campaign to boost awareness of high-quality flash memory products. Consumers have the chance to win over 45 smartphones with the purchase of a 4 gigabyte (GB) or higher-capacity SanDisk product. Consumers also have a chance to win one of 450 USB flash drives by registering online, no purchase necessary. The campaign is valid until September 27, 2012.
SanDisk products will feature a ‘Shop & Win’ offer that lets consumers SMS a promotion code to 53030 for a chance to win a smartphone. The suite of products include SanDisk’s fastest, thinnest and highest-capacity USB flash drives, as well as memory cards for smartphones and tablets, and imaging cards for digital cameras.
“This festive season we are offering our customers across India an array of memory solutions to capture and share their cherished moments,” said Manisha Sood, country manager and director, India and SAARC region, SanDisk. “Our Daily Bonanza consumer outreach program demonstrates the need for high-quality flash memory products while rewarding our customers with hundreds of great prizes.”
The latest Cruzer Pop USB flash drive is being offered as a prize for the ‘Register & Win’ campaign. It is designed for young, urban users looking for unique designs that complement their personality. The USB flash drive features rich colors and patterns plus a unique design that opens with a “pop” and conceals and protects the connector when not in use.
SanDisk will carry out this promotion across cities on a pan-India basis. This program will be hosted across LFRs, SanDisk Memory Stores and retail outlets to give consumers an opportunity to experience the complete range of SanDisk products. The campaign is designed for customers who embody a smart digital lifestyle of anywhere, anytime access to digital content.
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