On Independence Day, that is 15th August, at least 15 participants from each of the 24 schools will go all-out to capture the 'Life of India' and upload their pictures on Sony India's facebook page. Once all the pictures are uploaded, voting for the best picture from each school will happen from 16th - 20th Aug. All Sony India facebook page fans can cast their vote by pressing the 'Like' button for their favourite picture. The pictures with maximum 'Likes' from each of the 24 schools along with Sony's internal jury, will select 24 winners and each of them will take home a brand new Sony Alpha camera and lens.
Ryusuke Fukushima, Deputy General Manager, Marketing Communications, Sony India said, "Sony's Independence Day campaign theme - 'Life of India' in 24 hours lets students have an experience of Sony Alpha cameras and showcase what independence means to them through their photographs.". He added saying, "With this campaign, we also create awareness about Sony Alpha cameras among photography students and foster next generation of pro- Alpha camera users."
Some Participating schools include Xavier Institute of Communications and The Shari Academy in Mumbai; Mahesh Hariani's hotography Classes, National Institute of Creative Communication, Srishti School of Art, Design & Technology and Bengaluru School of Art & Photography in Bengaluru; The Indian Institute of Digital Art and Animation in Kolkata; Kala Bhumi Institute of fine arts in Delhi; nternational Media Institute in Gurgaon; Lighthouse Institute for Modern Day Careers in Indore; Camshot Academy in Pune; Visualite Photography Academy in Chennai and Chetna Media institute in Thrissur.
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