Through secondary research, AMI has concluded that the small and medium business segment comprises about 30% of the India virtualization market and is likely to grow exponentially in the next few years. This growth will be driven by a need to increase operational efficiencies. The size of this untapped market is considerable, presenting a huge growth potential for leading participants in the market.
“What makes this industry unique is that the participants compete as well as collaborate to offer best-of-breed solutions to the end users. Desktop virtualization is being adopted by organizations where the cost of maintaining desktops is high; it serves to reduce overall operational expenditures. The key driver for server virtualization is the reduction of overall capital expenditure. Also driving this technology is the need for easy data recovery and business continuity.” said Shweta Baidya, Bangalore-based Senior Research Analyst, AMI India.
According to Baidya, “In India large enterprises are considered Phase 2 participants. The majority of SMBs are Phase 1 players with some of these companies striving to become Phase 2 adopters. Many of the SMB segment are testing the virtualization concept through proof of concept/pilot programs. These pilot programs are opening the doors for marketers to increase awareness of virtualization technology through workshops and informational events, thereby increasing customer confidence.”
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