Acer Inc has been progressively gaining grounds to become the No.1 notebook vendor with a market share of 15.35 per cent in the second quarter of 2012 worldwide. The company has strongly re-established its presence in its key markets such as Europe, South East Asia and other emerging countries.
In India too, the company has gained its momentum and bounced back to the No 2 position with 13.4 per cent market share in the total PC market (Source: Gartner). Acer India’s leadership position as the No.1 player in the desktop category* has helped the company to establish and regain its foothold in the AMJ quarter of 2012. (Source: Gartner)
Acer capitalized on its business model that proved to be successful for the company. Acer has traditionally followed an indirect business model and closely worked on efficiency and tight inventory management. Acer approached its business through its redefine Transaction and Relationship business module. Acer’s business strategy clearly distinguishes the roles of both these business domain while keeping the motto of the company’s goal to achieve deeper penetration in the marketplace. The Transaction business unit primarily focuses on the consumer side of the business, including retail operations and expansion in the upcountry markets through its Outreach programme established in early 2011. While the relationship business focused on key verticals such as BFSI, SMB, Government, Education and K12. Through this focused approach and strong partner network, Acer has established a significant presence in the marketplace in the AMJ quarter to become the No.2 player in India.
Mr Harish Kohli, Managing Director, Acer India said, “In spite of extreme market uncertainties and subdued consumer sentiments, we are extremely pleased to have captured the No.2 position in the overall PC market. Through our continuous effort and focused approach we aim to grow at 25% this year and make a significant penetration into categories such as consumer, retail, government, corporate and education. We are optimistic about the future of the PC market and will continue to remain committed to innovation.”
Mr. S. Rajendran, Chief Marketing Officer, Acer India, said, “Our unflinching commitment to the India market with new product portfolio along with intensified channel partner support has helped us grow our business and enhance our footprints significantly across the country and regain our No.2 position in the second quarter. We have received a phenomenal response from our consumers on our new Aspire range of notebook launch. The new range with more than 30 products in our portfolio will be instrumental in gaining an edge over the other brands in the marketplace. We will continue to focus on introducing new form factors to address the requirements of evolving consumers.”
A number of sizeable government wins complemented by a strong demand from K12 and education verticals has helped Acer maintain its strong position in the desktop, netbook and TFT category. The company also enjoys the No.1 position in the commercial desktop segment. Acer’s consecutive success in these segments clearly embarks on the company’s leadership position in the marketplace. With a strong QoQ growth of 2.7 percent in the desktop category and 5.35 percent in the netbook category, the company has successfully retained its No.2 position in the Indian PC market.
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